
Yinxiang Biji, it’s Chinese company, has recently announced its plans to go public in China. Last year, China has become its second largest market with reported 20 million users. Just one year after its launch in China in 2013, Evernote was already claiming 4 million users. They have also realized early on the huge potential of Chinese market and succeeded in developing and deploying effective strategy in China. Since its launch in 2008, Evernote became one of the most successful stories in tech space, managing to acquire millions of dedicated users and devoted fans, over 100 million according to company’s figures, myself included.



Evernote is the most popular online note taking app that works across multiple platforms and devices.
